This app provides an all-in-one platform that help NFT sellers, including creators, flippers and investors to manage their NFT assets, track sales performance and monitor real time listing status.
NFT stands for “non-fungible token.” They’re bought and sold online, and represent a digital proof of ownership of any given item. NFTs can be unique digital art assets, real estate, collectibles, event tickets, website domains or even tweets that are sold to investors on the blockchain. They can include any kind of art that can be rendered in digital form — music, video, imagery, memes or a combination of media.
The NFT market is worth an estimated $22 billion. Between 2020 and 2021, the NFT market increased by over 20x. The most expensive NFT sold for over $90 million.
Men are three times more likely than women to be collectors of NFTs. 23% of millennials in the US collect NFTs.
To narrow the concept, I decided to focus three aspects in this dashboard design, which were intuitive, innovative and organized. I noticed NFT trading involved lot of data visualization and how to present them in an effective way would be the prior task for the project.
In order to understand the user better, I created this persona after researching potential target audience.
Sara is a freelancer who mostly doing illustrations for books and design agency. Recently she started to create a collection of NFT selling online. Since she didn't have too much experience on NFT selling market, she tried several platforms with different items and see how they perform on each.
I came up with different name for the project in the beginning, so I also designed logos for these name options. I decided to use TokenWallet as the name of my app, and the inspiration of the logo was the initials of each letter T and W.
Users can have an overview of their portfolio and transaction activities on the right side of the dashboard. At the top of the middle session shows the summary information of the selling record, including total value, total sales, and selling items. Next, users can know their balance trend, sales performance, or other categories in the selected period. At the bottom, it provides a list of current selling items with key information, such as how much time is left for the list, the bid received and the price trend.
I’ve learned so many things through this project. The most challenging part was how to present data in a limited space effectively. When I collected all the information and did the visual research, I realized the importance of prioritizing information to help users quickly navigate the information they want to know. Several iterations and feedback that I received from others also helped me clarify my design decisions and come up with better solutions.
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